I was initially approached early in 2008 to optimise the website for the Cake Partnership, offering designer wedding cakes, birthday cakes, novelty cakes and so on; but it quickly became apparent that some work would need to be done on the construction of the site as well, to help improve their rankings in Google.
The design is substantially as it was when I first looked at it, but avoids using tables for controlling the layout, a cardinal sin for accessibility, and not good for your Google rankings, as explained in this article.
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