Long-term client the Tontine Hotel in Peebles has just launched a new microsite:
http://www.golfscottishborders.com/
to target golfers looking for golfing breaks or packages in the Scottish Borders. By buying a specific domain name (we were surprised to get what seemed to be a good keyword focussed website address after such a short period of research) and doing some work on key phrases, we are aiming to generate extra search engine traffic and therefore more high-value business to the hotel.
Although it's a seperate domain name (URL), we can add it to the main Google Analytics account to see what impact the URL has on search engine traffic over time.
