Just launched an upgrade to one of my first tourism clients, Slipperfield Holiday Cottages. Carol has had a website since 1997, and where once she was an early adopter, almost everyone now has a website and it is increasingly difficult to differentiate your offer and be found on leading search engines.
The emphasis was on accessibility (which Google seems to be able to reward), some tweaking of key words, ease of navigation and more focus on the surroundings - the loch makes for a very attractive location. In advertising terms, this used to be called "Sell the sizzle, not the sausage".
I'm quite pleased with the wide angle photographs of the loch, particularly because they were taken on my old Nikon compact digital camera, but we plan some new shots in the new year. Bring on the new Canon D-SLR...
