The key to a successful website lies in the integration of what is possible on the Internet with a company's or organisation's existing marketing plan or goals.
After an initial briefing (or an internal information audit) we can then:
- plan the site
- design and build it
- advise on how to integrate a site with the company's business
- advise on hosting options
- register the site with search engines
- maintain the site
- provide analysis of site visitors
- recommend further strategies to keep the site visible and at the top of search-engine rankings
A website is completely different to any other asset that a company can put together as it builds on so many different areas. Advertising is great for informing the world about your product or service, less effective at demonstrating its qualities, ineffective at transacting business and poor at customer care.
The Web can offer the impact of advertising within existing design structures, but can then add the efficiency of direct mail with the bonus of the user actually wanting the information, with the ability to look after customers once they have bought from you, whether on-line or off-line. Oh, and it can add sound and animation and video to your previously static efforts.
We also understand how people actually find your site through search engines and web directories, much of which is obtained by careful site construction, including how to name files and images, the correct use of images with text alternatives, efficient use of page titles and the hidden META tags for page descriptions and keywords.
